McDonald - Free Business Essay - Essay UK.
McDonald’s is well known for some of its much desired food like; Chicken McNuggets, Big Mac and Egg McMuffins all around the globe. McDonald’s 75% of its chains are owned and operated by the franchisees all over the world and only 25% of its chains are owned by the company. In 1967 McDonald opened its first international outlet in Canada.Mc Donald’s Products and Services. McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded.Firstly, its supplier connections were significant. McDonald’s acted in a flagship competence for a good networking with providers of intermediary productivity. Secondly, McDonald had accumulated positive consistency in its supply and distribution process, which was significant to customer loyalty in its fast food chain business.
For example, McDonalds’s fast food restaurants provide affordable prices, delicious meals, and good advertisement. For this purpose, affordable prices promote dollar meal providing reasonably priced items for everyone. For example, the dollar menu allows many people to eat while staying on their budget range.For example: A parent with two children Visits McDonald's to give the children a treat. Children Want to visit McDonald's as it is a fun place to eat. A business customer Visits McDonald's during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule.
The aim of the study is the significance of consumer buyers behaviour at McDonalds and the key objectives are; 1) To review the literature of consumer buyer behaviour, 2) To identify the factors that why consumers choose McDonalds food, 3) To explore environmental and individual factors of consumer buyer behaviour and 4)to recommend McDonalds how to improve their business.
