Mcdonalds Competition Against Burger King - UK Essays.
Thirdly, McDonalds burgers Weighs about 1oo gm. whereas Burger King Burgers weighs around 120 gm. Fourthly, when it comes to fat Burger King has more fat than McDonalds burgers. For example, Burger King Burgers contain about 9 gm. of fat unlike McDonalds burgers that contains about 12 gm. of fat.Both McDonald’s and Burger King have their own signature burger for which the different franchises are known for; the Big Mac to represent McDonald’s whereas the Whopper represents Burger King. So goes the battle of the burger between McDonald’s and Burger King, Big Mac in opposition to the Whopper which one will draw in the customers and help the franchise to corner the burger market.Burger King: Burger King is the 2nd largest fast-food chain, behind only McDonald’s. The company franchises more than 10,400 restaurants and owns about 1,000 for a chain wide total exceeding 11,455, with locations in all 50 states and 56 countries.
Our Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources and external environment. But my new product 'vegetable chicken burger' are not facing competitor exiting product line so I can established without completion and monopoly marketing strategy can be used appropriately.Hence is clear that burger king is one big competitor to McDonalds, where they both share a similar target audience. Therefore nearly half of the people will think of Burger king in the absence of McDonalds. With respect to the above responses 49% who chose burger king, majority of them are either below 20 yrs of age or in their early 20s.
Essay on Mcdonald's vs Burger King 1214 Words 5 Pages For years, McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture.
